We are glad to announce our new partnership with Jaduka today. We have partnered to deliver a subscription-based Web service product that enables custom outbound IVR messaging to be integrated and used as a voice-enabling component for a wide range of applications.
It enables either text-to-voice (meaning words are converted to a computerized voice mimicking a human) or pre-recorded .wav files to be delivered to anyone or anything with a phone number, including mobile devices, VOIP lines, land-lines, and more. As with all of our services, we provide a SOAP and REST API interface that can be used to integrate this functionality into applications, business processes/workflow, Websites, third-party solutions, mobile applications and more.
Some of our research has shown that the outbound IVR market is increasing over 20% per year (from the $300-$400 million that it is now), and all sorts of new use cases are emerging. This all makes for an exciting offering.
For example, within emergency notification systems where it is important to communicate with a large group of people unexpectedly in a very short period of time, an additional mechanism such as outbound IVR can be crucial to getting the word out.
Within the monitoring applications of I.T. systems, many of which use SMS messaging today to report system problems or malfunction, you have a much greater chance of reaching support personnel via an automated phone call (even if it gets them out of bed). It's a good career idea to increase the number of ways a technician can be reached and dispatched before a simple, resolvable problem becomes a disaster.
E-Commerce and customer service are also places where there is broad applicability for outbound IVR, adding capabilities to report shipping notifications, shipping delays, billing information, and other types of automated notifications. Communication is obviously a key part of maintaining happy customers, and something about voice can be a little more memorable than just an email notification.
Of course, there is a long list of appointment reminder uses from the healthcare industry, beauty industry, and other appointment-driven business scenarios.
I personally wish airlines would use this technology to deliver flight change information to me and the long list of people who have picked me up at airports from time to time. It would be a great time saver.
And these examples are just the beginning.
From a technology perspective, there is also a considerable amount of customizable functionality a developer or message sender has control over, including voices, volume, pitch, speed, repetition of message and more. Also, the text-to-voice functionality can take input such as HTML, SSML, standard text or email (yes you can program it to call you and read an email message to you based on business rules.)
Since it is a usage-based model, organizations can start with lower usage levels, and then steadily increase the usage over time as they begin to experience the ROI. Subscription levels can be adjusted at anytime as always with StrikeIron, so it's a low risk approach to adopting the technology,
And of course the standards-based Web services API enables it to be used in all sorts of applications, including interactively from a Web form like that shown below, or within a broad range of applications such as Microsoft Excel (a communications dashboard can be built with zero programming), CRM, call centers, ecommerce systems, and anywhere else a SOAP or REST-based Web service can be invoked.
Now, thanks to this partnership, voice can be added to just about anything in a few minutes of simple integration.