The Eloqua Global Users Conference is happening November 2nd-4th at the Westin St. Francis hotel in San Francisco. I truly enjoyed attending the event last year, learning a great deal not just about Eloqua and its product's marketing capabilities, but also from the many case studies of how the technology was being implemented and finding success in a broad range of marketing organizations across several industries (I'm sure I drove our marketing director nuts with several new marketing ideas upon returning home!)
Also, the keynotes last year were of tremendous value as well, digging deep into the art and science of traditional marketing, and how it can be applied in the new era of marketing, including interactive Web marketing, email and viral marketing, social media, and metric-based optimization. Guru marketer and psychologist Dr. Robert Cialdini, author of the marketer's bible Influence: The Psychology of Persuasion, gave a powerful keynote presentation on human behavior and its applicability in marketing. This year's keynote speaker is David Meerman Scott (author of the New Rules of Marketing and PR) and I am certain it will be just as compelling as last year's main event.
Several members of the StrikeIron team will be there to meet with our Eloqua customers and prospective customers. We will be demonstrating a couple of the Eloqua solutions available to their customer base, as well as our other data sources and APIs that are easily integrated into any platform.
For example, you will be able to see the integration of our SMS text messaging Web service into the Eloqua platform (actually built into the Eloqua product by their team) and how it is being used by Eloqua customers as part of a mobile marketing strategy.
We will also be showing how our address, telephone, email, individual, and company data verification capabilities can help provide a more accurate, better base of data from which to utilize the Eloqua platform, and how these straight-forward approaches can provide a much greater Eloqua ROI.
In addition, we will show how data enrichment with business and individual demographics can aid lead scoring efforts, lead nurturing, and other process-driven business rules to help optimize the time and maximize the output of a sales organization.
If you are at the event, please stop by the booth and say hello to our friendly, knowledgeable team.
Some other sponsors and exhibitors include Oracle, Reachforce, Astadia, EchoLane, eVariant, and Brainshark. It ought to be a good time.
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