StrikeIron Exhibiting at DreamForce Event Nov. 17-20th, CTO to Speak

StrikeIron will be headed West to the Moscone Center in San Francisco to exhibit at what Salesforce.com is billing as the "Cloud Computing Event of the Year" November 17th-20th. With 12000 customers, partners, and employees expected in attendance at the event, we will be exhibiting our Live Data for Salesforce solutions that enable more comprehensive and accurate data to serve as the foundation of successful CRM.

These Salesforce-certified, natively-built solutions can be found on the AppExchange. They were built on the Force.com platform and utilize StrikeIron's Web services to access external data in real-time, meaning that any users of these applications don't have to worry about updating or maintaining any of the reference data that serves as the basis of these solutions - it is simply automatic.

In addition to demonstrating our existing Salesforce solutions, we will also be unveiling the batch processing capabilities of these offerings at the event, which will enable mass record processing in addition to the interactive capabilities that already exist.

Some examples of these solutions include:

- An email verification solution that ensures that the email addresses associated with contact records are valid and working email addresses that can actually receive email. For example, determining that an email address associated with a contact is no longer valid could often mean that the employee no longer works for that contact company, and this could trigger an opportunity to reach out to that prospect and find out who the new appropriate contact is, which in turn could result in a much better relationship with that prospect.

- A U.S. address verification solution (and a global one too) that ensures that all of the addresses of contacts and companies within the CRM system are accurate and complete for much higher data quality, better reporting and business intelligence, and better customer service.

- An integrated Do Not Call solution that enables automatic do not call checking to ensure compliance with US & State Do Not Call list regulations and avoid the costly fines of non-compliance.

One of the power aspects of these solutions is the ability to do custom mapping of Salesforce fields to the actual Web service and data sources to ensure that they fit your exact requirements as shown here:

Several other Web services such as IP address lookup, Cortera business vitals (and other demographic data sources), SMS and text-to-voice IVR capabilities are also available for enriched, more accurate CRM data and additional communication capabilities. And of course, if you want to build your own data source from free form Web data, you can do so with our Kapow solution.

David Motsinger, StrikeIron's Chief Technology Officer, will be talking about the importance of high quality data within a CRM system and how it can affect the ROI of CRM efforts on Wednesday, November 18th at the show. David leads the StrikeIron team that has built out our high performance onDemand Web services architecture that delivers millions of transactions to thousands of customers and users in 24x7 production environments.

If you will be at the event, drop by and meet some of our team members (including product engineers) at booth 818.