StrikeIron will join hundreds of innovative marketers and will be exhibiting this week at Eloqua Experience 2010, Eloqua's premier user event, October 18th-20th at the Hyatt Regency in San Francisco. The event is aimed at helping marketers use technology and data to improve marketing results for 2011, especially around Eloqua products and its partners.
We will be demonstrating our Contact Record Verification Suite and how high quality, current, accurate, and comprehensive data about customers and prospects can greatly improve marketing campaign ROI. Marketing campaigns can only be as successful as the data used in those campaigns, and this is where StrikeIron comes in.
Also, since all actual verification of contact data such as phone numbers, physical addresses, email addresses, and other contact record elements occurs via the Internet “as-a-service”, we have been able to eliminate costly and time-consuming software and reference data maintenance and update processes to achieve this goal.
We will also showcase the integration work Eloqua has done with our SMS Alerts and Notifications solution, enabling SMS-based proactive communication with opted-in contacts. SMS is a communication type in Eloqua's product offering that as part of a campaign or lead nurturing workflow program, a message can be sent to a contact. For example, for those contacts who have provided their mobile phone number as a method of communication, a reminder text message such as "Reminder: Webinar in 15 minutes" can be sent in an automated fashion.
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