CRM success is heavily dependent on the accuracy and comprehensiveness of data within the CRM system. Incomplete or inaccurately collected data can significantly impact CRM ROI if account reps have to spend a lot of their time tracking down correct information about a prospect or chasing down prospects who are difficult to find or no longer employed by the organization being pursued.
StrikeIron has several applications available on the AppExchange that are natively integrated to Salesforce.com using the Force.com Cloud platform. These solutions can go a long way in helping an organization greatly improve the quality and completeness of the contact data that exists within their Salesforce.com data, making it easy an natural part of the data collection process.
You can find out more about these solutions here: http://crm.strikeiron.com/Home/Live-Data-for-Salesforce-CRM.aspx
In addition to the ability to validate and correct mailing addresses both in the US and Canada as well as 200 other countries, verify email addresses, and check phone numbers for Do Not Call list compliance, our solutions provide custom mapping capabilities to ensure that the data returned from each verification call ends up in the correct field within your customized Salesforce.com application. The application simply hits our data center with contact record data, validates it, and then brings back any additional enhanced data about that contact that goes straight into the account or contact record. This integration, including the custom field mapping, is a big selling point of the solution.
Here are a couple basic screen shots showing how to utilize the mapping capabilities:
(Mapping data from Salesforce.com that will be validated by StrikeIron)
(Mapping data from StrikeIron back to fields, including custom fields, within Salesforce.com)
Also, if you want to see these solutions in action and how they provide for a solid foundation of clean, accurate, and complete data within Salesforce.com, visit us at our booth at DreamForce next week at the Moscone Center in San Francisco.
Comments